How to Merge the Best of Both Worlds

In today’s world, technology is rapidly advancing and changing the way we live and work. The sales industry is no exception, with technology transforming the way sales professionals approach their work. However, while technology can certainly streamline and automate certain aspects of the sales process, it is important to remember that it is ultimately the human element that truly drives sales and builds lasting relationships with customers. In this article, we will explore the role of technology in the future of sales and discuss how to merge the best of both worlds.

To begin with, let’s consider the ways in which technology has already transformed the sales industry. With the rise of e-commerce and the proliferation of digital marketing tools, it has never been easier for businesses to reach a global audience. This has led to an explosion of online sales, with e-commerce sales expected to reach over $4 trillion by 2020 (Statista, 2018).

In addition to e-commerce, technology has also revolutionized the way sales professionals approach their work. For example, sales CRM (customer relationship management) software allows sales teams to track and manage leads and customer interactions, while marketing automation tools help businesses to send personalized emails and track the effectiveness of their campaigns.

However, while technology can certainly streamline and automate certain aspects of the sales process, it is important to remember that it is ultimately the human element that truly drives sales. Research has shown that the human touch, such as building relationships, empathy, and the ability to connect with customers on a deeper level, is essential for building trust and loyalty with customers (Forbes, 2017).

So, how can sales professionals merge the best of both worlds?

Here are a few tips:

Use technology to streamline and automate tasks, but don’t lose sight of the human element. While technology can certainly help with things like lead generation and data analysis, it is ultimately the human salesperson who has to close the deal. This requires a range of human skills, such as the ability to listen and understand the customer’s needs, to build rapport, and to persuade and negotiate.

Embrace technology, but don’t rely on it too heavily. It is important to remember that technology is just a tool, and it can never fully replicate the human touch. Sales professionals should use technology to enhance their work, but not to the point where they lose the personal and human elements of the sales process.

Use technology to build relationships, not just generate leads. While technology can certainly be useful for generating leads, it is important to remember that it is the human element that truly builds relationships with customers. Sales professionals should use technology to facilitate communication and interaction with customers, but not to the point where it replaces the personal touch.

Don’t forget the value of face-to-face interactions. While technology has certainly made it easier to communicate with customers remotely, there is still value in face-to-face interactions. Sales professionals should consider using technology to schedule and facilitate in-person meetings, as these can help to build stronger relationships with customers.

In conclusion, technology is transforming the way sales professionals approach their work, and it is important to embrace it to stay competitive. However, it is important to remember that it is ultimately the human element that truly drives sales and builds lasting relationships with customers. By merging the best of both worlds, sales professionals can use technology to streamline and automate certain tasks while still maintaining the personal and human elements of the sales process.

While every business is unique with a unique style and value proposition. There is a pattern to success.

If you want to learn more about how to scale your business, I am always open to a conversation that will focus on the key steps you need to take to grow your business and get your life back.

I am looking forward to moving forward.

   JP O’DONNELL  
   PROACTIVE – President / CEO
    M: 425-384-3775
    jp@proactivebda.com