The COVID-19 pandemic has brought about significant changes in the way businesses sell their products and services, particularly with the shift towards online and digital channels and the reliance on virtual sales techniques. For sales teams, these changes have brought both challenges and opportunities as they navigate the new landscape of selling.

One major challenge that sales teams have faced is the shift towards digital channels and virtual sales techniques. While these channels offer the convenience and flexibility of being able to connect with customers from anywhere, they can also be impersonal and lack the personal touch of in-person interactions. As a result, sales teams have had to find new ways to build relationships and trust with their customers through virtual interactions. This has required a shift in sales techniques and the development of new skills, such as the ability to effectively communicate and build rapport through video calls and online demos.

Another challenge that sales teams have faced is the disruption of traditional sales methods, such as face-to-face meetings and events. These methods have long been an important part of the sales process and have provided an opportunity for salespeople to build relationships and make connections with their customers. With the implementation of lockdowns and social distancing measures, these methods have been disrupted, making it more difficult for sales teams to build the same level of personal connections with their customers.

In addition to these challenges, the pandemic has also brought about new opportunities for sales teams. The shift towards online and digital channels has opened new markets and expanded the reach of businesses, allowing them to connect with customers in new and different ways. The use of virtual sales techniques has also made it easier for sales teams to connect with customers and prospects, regardless of location.

Overall, the COVID-19 pandemic has brought about significant changes in the way sales teams operate and build relationships with their customers. While these changes have presented challenges, they have also opened new opportunities for sales teams to connect with their customers in new and innovative ways.

Getting back to in-person meetings after COVID lockdowns:

1. Check local and national guidelines: Before planning any in-person meetings, it is important to check the guidelines and recommendations from local and national health authorities. These guidelines may include information on social distancing, mask-wearing, capacity limits, and other measures to prevent the spread of COVID-19.
2. Assess the risk level: Consider the risk level of the meeting, including the size of the gathering, the duration, and the potential for close contact. Higher risk meetings may require additional precautions, such as requiring attendees to be fully vaccinated or providing personal protective equipment (PPE).
3. Develop a plan: Once you have assessed the risk level of the meeting, develop a plan to ensure the safety of attendees. This may include implementing measures such as mandatory mask-wearing, temperature checks, and social distancing.
4. Communicate with attendees: Clearly communicate the safety measures that will be in place at the in-person meeting and provide guidance on how attendees can protect themselves and others.
5. Monitor and adapt: As the situation with COVID-19 evolves, be prepared to adapt your plans, and make adjustments as necessary. This may include canceling or postponing the meeting if necessary.
6. Follow up: After the meeting, follow up with attendees to ensure that everyone is feeling well and to identify any potential issues or concerns.

While every business is unique with a unique style and value proposition. There is a pattern to success.

If you want to learn more about how to scale your business, I am always open to a conversation that will focus on the key steps you need to take to grow your business and get your life back.

Always look forward to moving forward. Do the work.

 
   JP O’DONNELL  
   PROACTIVE – President / CEO
    M: 425-384-3775
    jp@proactivebda.com