In today’s world, technology is becoming increasingly prevalent in every aspect of our lives, including sales. With the rise of e-commerce and the proliferation of digital marketing tools, it is easy to get caught up in the hype of using technology to drive sales. However, while technology can certainly be a powerful tool for sales professionals, it is important not to lose sight of the human element in the sales process.

In this paper, we will explore the role of the human touch in a tech-driven sales world. We will argue that while technology can streamline and automate certain aspects of the sales process, it is ultimately the human touch that truly drives sales and builds lasting relationships with customers.

To begin with, let’s consider the ways in which technology has transformed the sales landscape. With the advent of e-commerce platforms and the widespread use of social media and other digital marketing tools, it has never been easier for businesses to reach a global audience. This has led to an explosion of online sales, with e-commerce sales expected to reach over $4 trillion by 2020 (Statista, 2018).

However, while technology has made it easier for businesses to reach a wider audience, it has also led to a certain degree of loss of personalization in the sales process. With so much of the sales process taking place online, it is easy for customers to feel like they are just a number rather than a valued individual. This is where the human touch comes in.

The human touch refers to the personal and human elements of the sales process, such as building relationships, empathy, and the ability to connect with customers on a deeper level. These are elements that technology simply cannot replicate. In fact, research has shown that the human touch is essential for building trust and loyalty with customers (Forbes, 2017).

For example, consider the difference between buying a product from a faceless online retailer and buying from a small, locally owned store where the owner takes the time to get to know their customers and provide personalized recommendations. The latter experience is likely to be much more memorable and satisfying for the customer, and it is the human element that makes the difference.

In addition to building trust and loyalty, the human touch is also essential for effective sales. While technology can certainly help with things like lead generation and data analysis, it is ultimately the human salesperson who has to close the deal. This requires a range of human skills, such as the ability to listen and understand the customer’s needs, to build rapport, and to persuade and negotiate. These are skills that are difficult to automate and are essential for success in sales.

There is no denying the importance of technology in the sales process. It can streamline and automate certain tasks, and it can help sales professionals reach a wider audience. However, it is important to remember that technology is just a tool, and it is the human element that truly drives sales and builds lasting relationships with customers.

In conclusion, the human touch is essential in a tech-driven sales world. While technology can certainly be a powerful tool, it is ultimately the human skills of building relationships, empathy, and the ability to connect with customers that drive sales and build trust and loyalty. It is important for sales professionals to embrace technology, but not to lose sight of the human element in the process.

While every business is unique with a unique style and value proposition. There is a pattern to success.

If you want to learn more about how to scale your business, I am always open to a conversation that will focus on the key steps you need to take to grow your business and get your life back.

Look forward to moving forward.

   JP O’DONNELL  
   PROACTIVE – President / CEO
    M: 425-384-3775
    jp@proactivebda.com